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Our Services

Your financial life doesn’t live in one account. Neither should your advice.

Investment management, private markets, planning, education, and family-office coordination - built around the full picture.

Explore our services
A quiet study — the SimpleWEALTH service set at a glance

What We Do

One platform, explored on your terms.

Cash Flow & Life Planning

We build around your actual life — income, spending, major decisions, and goals — so your money is always moving with intention.

Cash flowSpending and savings rate planning
Annual refreshPlan reset and priority alignment
Major purchasesLiquidity events and large decisions
Long-term goalsEducation, retirement, and legacy

How the platform is organized.

When a client enters the platform — through a business sale, a wealth plan, a loan, or a property — the broader platform can bring specialized capabilities into the conversation. The entities are separate. The coordination is real.

01 — Advisory and risk

Pre-sale strategy, wealth management, and risk coordination.

01
SimpleWEALTH
Private wealth advisory, public and private markets, financial planning, tax and estate coordination, and client education - the platform hub.
02
SimpleBANC & Co.in development
Sell-side and buy-side M&A advisory, pre-sale planning coordination, and EBITDA lift, bringing the owner into the family before the liquidity event.
03
SimpleINSURE
Personal lines, commercial coverage, and platform-wide risk coordination.

02 — Financing

Capital when the client needs to borrow, invest, or build.

01
SimpleCREDIT
Residential transition loans, DSCR, bridge financing, and commercial real estate credit. RTL and DSCR live today.
02
Fort Morgan / LawBOX
Pre-settlement advances, medical lien acquisition, and law firm capital — a non-correlated asset class sourced and serviced in-house.
03
SimpleCASHtargeting 2H 2026
Revolving business credit, working capital, and bridge funding for operating companies.

03 — Real estate services

Manage it, build it, broker it, or lease it.

01
SimpleMANAGE
Commercial and multifamily operations, NOI tracking, and active-to-passive transition for owners who want to hold without managing.
02
SimpleBRICKS
Advisory on builds, improvements, repositioning, permitting, and trade management.
03
SimpleBROKER / SPACES
Asset management, investment sales, leasing, and flex industrial suites.

Comprehensive Planning, Individually Designed

Every financial situation carries its own complexity. We offer a range of investment management and financial planning services designed to address your needs — with the depth and rigor your goals demand.

01
Portfolio Management
We build and monitor portfolios based on your risk tolerance, time horizon, and long-term objectives — adjusting as your life evolves. Our approach is rooted in research and ongoing analysis, not market speculation or reactionary thinking. We evaluate asset allocation, diversification, and performance with a disciplined eye, making strategic adjustments when appropriate based on your objectives and circumstances.
02
Retirement Planning
Whether retirement is decades away or right around the corner, we help you create a roadmap designed to support the life you envision. That starts with an assessment of where you stand today — your savings, income sources, projected expenses, and timeline. From there, we develop a strategy that considers inflation, tax implications, and the lifestyle you want to maintain. Retirement planning is an ongoing process, and we revisit the plan as your circumstances evolve.
03
Risk Management
From market fluctuations to unexpected events, we help identify potential vulnerabilities and develop strategies to address them. We analyze your broader financial picture to identify areas of exposure and evaluate approaches designed to help mitigate the potential impact of financial risks. The goal is not to eliminate risk entirely, but to understand potential exposures and plan for them thoughtfully.
04
Estate Strategy
We work with you and your legal and tax professionals to help coordinate a thoughtful strategy for passing wealth to the people and causes you care about. Estate planning involves more than legal documents — it requires coordination among your financial plan, investment strategy, tax considerations, and personal wishes. Our role is to help integrate the financial elements of that planning with the work of your outside professionals.
05
Life Insurance
Life insurance can play an important role in a broader financial plan. We help evaluate your coverage needs and how different insurance approaches may fit within your overall strategy, including considerations such as income replacement, debt obligations, estate objectives, and long-term family needs. Where appropriate, we coordinate with insurance professionals regarding available products and coverage options.
06
HNW Client Guidance
High-net-worth individuals and families often face financial decisions involving significant assets, multiple entities, concentrated positions, private investments, tax considerations, and multigenerational planning. We provide investment management and financial planning designed around that complexity, coordinating with your legal, tax, and other professional advisors when appropriate.
07
Extended Care Strategies
Healthcare and long-term care costs can materially affect a financial plan. We help you evaluate potential extended-care needs and consider how insurance, savings, and other planning approaches may fit within your broader financial picture. Where insurance products are being considered, we can coordinate with appropriate insurance professionals.
08
Small Business Guidance
Owning a business adds additional layers to your financial picture. We help business owners coordinate their personal and business financial planning, including retirement planning, liquidity considerations, succession-related financial planning, liability management, and tax planning with the client's tax professionals. The objective is to consider the business alongside the owner's broader financial life rather than in isolation.
09
Social Security Strategies
When and how you claim Social Security can affect your retirement income. We help you evaluate claiming alternatives in the context of your expected retirement needs, other income sources, time horizon, and broader financial plan so you can make an informed decision.
10
Cash Flow Analysis
Understanding income, expenses, liquidity, and savings is an important part of financial planning. We help you analyze cash flow, identify patterns and potential inefficiencies, and evaluate how available capital can be allocated among current needs, reserves, investments, debt obligations, and longer-term objectives.
11
Education Strategies
Funding education is a priority for many families. We help evaluate education savings approaches within the context of your broader financial plan, including 529 plans and other available savings vehicles. We consider education funding alongside retirement, liquidity, estate, and other family objectives and coordinate with tax professionals when tax considerations are involved.
12
Charitable Giving
If charitable giving is part of your financial and estate objectives, we help evaluate approaches such as donor-advised funds, qualified charitable distributions, and gifts of appreciated assets. We consider charitable strategies within the broader financial plan and coordinate with your tax and legal professionals regarding the applicable tax and legal considerations.
13
Special Needs Planning
Families navigating special needs planning require thoughtful, personalized coordination. We work with you and your legal and tax professionals to coordinate the financial-planning considerations surrounding special needs trusts and other strategies designed to support a loved one's future. Our role is to help ensure the financial strategy is considered alongside benefit eligibility, family resources, and long-term objectives.
14
Debt Management
Not all debt is equal. We help evaluate liabilities within the context of your broader financial picture, including mortgages, student loans, business debt, and other credit obligations. We consider interest costs, liquidity, cash flow, investment objectives, and other relevant factors when helping you evaluate repayment and debt-management strategies.
15
Financial Education
We believe informed clients are better equipped to participate in financial decisions. We provide ongoing education and conversations designed to help you understand your investments, financial plan, private-market opportunities, and broader financial environment. The objective is not simply to provide advice, but to help you understand the reasoning and considerations behind it.

Traditional and alternatives. One roof.

A private office at dusk — a long oak table, a brass lamp, tall windows over a quiet city
Public Markets

Individual equities, SMAs, model portfolios, concentrated stock strategies and unwinds. Fixed income: bonds, ladders, munis, Treasuries, corporate credit. ETFs, factor-based strategies, tax-managed indexing. Options and hedging for concentrated positions and income overlays.

Private Markets

Residential transition lending. Industrial and commercial real estate. Litigation finance. Qualified Opportunity Zone deployment. 1031 exchange program (targeting 2H 2026). Bespoke SPV access: late-stage venture, pre-IPO, direct co-investment alongside SimpleCITI principal capital.

Certain private investments may be sponsored, managed, or serviced by SimpleADVISORY or its affiliates. This creates conflicts of interest because SimpleADVISORY or its affiliates may receive compensation in connection with those investments. Private investments involve additional risks, including illiquidity and loss of principal. See Disclosures and Form ADV for additional information.

SimpleCITI funds and certain programs are forward-looking, targeting 2H 2026, and offered only to accredited investors pursuant to separate offering documents when launched. Not an offer to sell or solicitation to purchase any security.

Custody built for a family balance sheet, not a single account.

Held in the client's name

Client assets are held through a third-party custodian, in the client's name and segregated from firm assets, subject to applicable regulatory requirements and final platform terms.

Built for alternatives

Private equity, private credit, real estate, capital calls, drawdowns, and illiquid holdings are supported as core capabilities, not bolt-on accommodations.

One consolidated view

A true consolidated family balance sheet: securities, private credit, real estate, alternatives, and cash — with trusts, partnerships, LLCs, and foundations aggregated in one view.

Don't just take the advice. Understand it.

A grandparent pointing out the view to a grandchild — the LIFE Program teaches across generations

Most wealth management firms do not have time to teach clients what is actually happening in the world — why the Fed cutting short-term rates does not mean mortgage rates fall, how long-term bond yields drive commercial real estate financing, what a change in the estate tax exemption means for a family trust. Clients are left with opinions and not enough context to evaluate them. The LIFE Program changes that.

01
Geopolitical & Macro Context
Advisors deliver real economic and geopolitical framing every meeting: what is driving rates, what is at risk in an estate plan when the political environment shifts, how global conflict affects energy, inflation, and asset prices. Not opinion. Context.
02
Product Fluency
Clients learn to understand what they own — not a surface-level pitch, but deep enough to ask the right questions and hold the advisor accountable. Subject-matter experts teach the shelf.
03
Outside Experts
We contract established national financial planning firms to teach the family directly. Their role is to educate the client - not sell an investment product. No product agenda, no sales incentive.
The Threshold

One relationship. A broader platform behind it.

Whatever brought you here — a sale, a wealth plan, a loan, or a property — the broader platform can bring specialized capabilities into the conversation. Start with a direct conversation.

Request a conversation
(516) 298-6445szade@simpleciti.com900 Stewart Ave, Suite 202, Garden City, NY 11530

SimpleWEALTH is the wealth management division and trade name of SimpleADVISORY, LLC, an SEC-registered investment adviser. SimpleCITI and affiliated entities are separate legal entities. Affiliation does not create joint liability, and no entity guarantees the obligations or performance of another. Certain entities, products, services, and funds described on this site are in development and may not currently be available. Private investment opportunities are subject to eligibility requirements and separate offering documents. This site is for informational purposes only and does not constitute an offer to sell or solicitation to purchase any security.