The Family

We couldn't find it. So we built it.

The platform we wished existed when we sold our company — built by operators, not product manufacturers.

The Zade family together

The Arc

  1. The buildA large international manufacturing business.
  2. The scale~20 facilities, ~1,700 people at peak.
  3. 2019The company is sold.
  4. TodaySimpleWEALTH — the platform we wished existed.

01 / The Foundation

~$9B
Revenue Scale

cumulative operating revenue across Zade family businesses, ~40 years

~1,700
Employees At Peak

employees at peak across global manufacturing

~20
Facilities Globally

facilities globally: owned, leased, and managed

Self-funded
Independence

to date. No outside LP, no fund timeline, no exit pressure.

Cumulative operating revenue of Zade family businesses, approximately 40 years. Not AUM or investment returns. Past operating results are not indicative of future investment performance.

02 / The Platform

Separate entities. One platform.

SimpleCITI is the institutional capital brand. SimpleWEALTH operates under it as the family office services platform. The entities listed below are legally separate; working together is what makes this a family office, not a product shelf.

01
SimpleCITI
Institutional capital brand; Zade family principal capital platform.
02
SimpleADVISORY
SEC-registered investment adviser; Reg D private fund adviser.
03
SimpleWEALTH
Family office services platform (DBA of SimpleADVISORY, LLC).
04
SimpleBANC & Co. (in development)
M&A and pre-sale advisory for business owners approaching a sale.
05
SimpleINSURE
Insurance brokerage — personal, commercial, and platform-wide risk coordination.
06
SimpleCREDIT
Business-purpose lending, including RTL and DSCR.
07
Fort Morgan / LawBOX
Litigation finance — pre-settlement advances, medical lien acquisition, law firm capital.
08
SimpleCASH (targeting 2H 2026)
Commercial credit — revolving business credit and working capital.
09
SimpleMANAGE
Commercial and multifamily property management.
10
SimpleBRICKS
Development, repositioning, and build-out guidance.
11
SimpleBROKER / SPACES
Real estate brokerage, investment sales, and leasing.

All entities listed are separate legal entities. Affiliation does not create joint liability and no entity guarantees the obligations of another.

From Shervin Zade, Founder & CEO

My family and I built a large international manufacturing business. Grew it across close to 20 facilities globally. Employed close to 1,700 people at our peak. And sold it in 2019.

Before the sale, there was nobody holding our hand on the tax structuring. Nobody helping us think through how to set up the entity correctly so the gain was treated the right way. Nobody helping professionalize the financials to get a higher multiple. We figured it out, but we shouldn't have had to.

After the sale, my family and I went looking for a wealth management platform that understood what a liquidity event actually looks like. Something that could handle the tax complexity, give us access to real private market investments, help with estate planning, and treat us like operators — not mass market clients. We spent time with the largest names in the industry. None of them were built for what we needed.

So my family and I built it ourselves.

SimpleWEALTH is the platform my family and I wish existed when we sold our company. The pre-sale planning. The post-sale wealth management. Public and private markets. Lending. Real estate. Education. Tax and estate coordination. A broader financial picture, brought together under one platform - informed by what our family has lived through with our own businesses and capital.

Wealth management should not be built by product manufacturers alone. It should be built by operators who have lived the consequences of building, selling, and preserving wealth.

Shervin Zade
Sincerely,Shervin ZadeFounder & CEO, SimpleCITI
The Threshold

The platform is open. The conversation starts here.

We built this for families like ours. If that sounds like yours, it starts with a direct conversation — no deck, no pitch.

(516) 298-6445szade@simpleciti.com900 Stewart Ave, Suite 202, Garden City, NY 11530

SimpleWEALTH is the wealth management division and trade name of SimpleADVISORY, LLC, an SEC-registered investment adviser. SimpleCITI and affiliated entities are separate legal entities. Affiliation does not create joint liability, and no entity guarantees the obligations or performance of another. Certain entities, products, services, and funds described on this site are in development and may not currently be available. Private investment opportunities are subject to eligibility requirements and separate offering documents. This site is for informational purposes only and does not constitute an offer to sell or solicitation to purchase any security.