From Shervin Zade, Founder & CEO

My family and I built a large international manufacturing business. Grew it across close to 20 facilities globally. Employed close to 1,700 people at our peak. And sold it in 2019.

Before the sale, there was nobody holding our hand on the tax structuring. Nobody helping us think through how to set up the entity correctly so the gain was treated the right way. Nobody helping professionalize the financials to get a higher multiple. We figured it out, but we shouldn't have had to.

After the sale, my family and I went looking for a wealth management platform that understood what a liquidity event actually looks like. Something that could handle the tax complexity, give us access to real private market investments, help with estate planning, and treat us like operators — not mass market clients. We spent time with the largest names in the industry. None of them were built for what we needed.

So my family and I built it ourselves.

SimpleWEALTH is the platform my family and I wish existed when we sold our company. The pre-sale architecture. The post-sale wealth management. The private credit, the real estate funds, the litigation finance, the lending, the tax strategy — all of it under one roof, all of it built around what we have already done with our own capital.

Wealth management should not be built by product manufacturers alone. It should be built by operators who have lived the consequences of building, selling, and preserving wealth.

Shervin Zade
Sincerely,Shervin ZadeFounder & CEO, SimpleCITI

01 / The Foundation

Revenue Scale

~$9B cumulative operating revenue across Zade family businesses, ~40 years

Employees At Peak

~1,700 employees at peak across global manufacturing

Facilities Globally

~20 facilities globally: owned, leased, and managed

Independence

Self-funded to date. No outside LP, no fund timeline, no exit pressure.

Cumulative operating revenue of Zade family businesses, approximately 40 years. Not AUM or investment returns. Past operating results are not indicative of future investment performance.

02 / The Platform

Separate entities. One platform.

SimpleCITI is the institutional capital brand. SimpleWEALTH operates under it as the family office services platform. The entities listed below are legally separate; working together is what makes this a family office, not a product shelf.

01
SimpleCITI
Institutional capital brand; Zade family principal capital platform.
02
SimpleADVISORY
SEC-registered investment adviser; Reg D private fund adviser.
03
SimpleWEALTH
Family office services platform (DBA of SimpleADVISORY, LLC).
04
SimpleBANC & Co. (in development)
M&A and pre-sale advisory for business owners approaching a sale.
05
SimpleINSURE
Insurance brokerage — personal, commercial, and platform-wide risk coordination.
06
SimpleCREDIT
Business-purpose lending, including RTL and DSCR.
07
Fort Morgan / LawBOX
Litigation finance — pre-settlement advances, medical lien acquisition, law firm capital.
08
SimpleCASH (targeting 2H 2026)
Commercial credit — revolving business credit and working capital.
09
SimpleMANAGE
Commercial and multifamily property management.
10
SimpleBRICKS
Development, repositioning, and build-out guidance.
11
SimpleBROKER / SPACES
Real estate brokerage, investment sales, and leasing.

All entities listed are separate legal entities. Affiliation does not create joint liability and no entity guarantees the obligations of another.

The platform is open. The conversation starts here.

SimpleADVISORY, LLC (d/b/a SimpleWEALTH) is an SEC-registered investment adviser. SimpleCITI, SimpleADVISORY, SimpleWEALTH, and affiliated entities are separate legal entities; affiliation does not create joint liability and no entity guarantees the obligations of another. Certain entities, products, and funds described are forward-looking or in development and may not currently be operational. Reg D offerings are limited to accredited investors. This site is for informational purposes only and is not an offer to sell or a solicitation of any security.