
The SimpleWEALTH Platform
A coordinated family-capital platform, separated into the right disciplines.
SimpleWEALTH is not one generic advisory service. It is a coordinated platform of separate entities covering advisory, risk, financing, real estate, custody, alternatives, tax-aware planning, and education.
Three operating desks. Each with its own entity, expertise, and purpose.
SimpleBANC & Co. is in development. It provides advisory and consulting services only, is not a registered broker-dealer, and has no completed mandates as of the date shown.
Publics and privates. One roof.
This is not an alt-only platform. Advisors run full client relationships here — equities, fixed income, SMAs, and tax-managed strategies — with private capabilities layered on top.
Certain private-market offerings, including affiliated SimpleCITI funds, QOZ and 1031 programs, and SPV access, are forward-looking and targeting 2H 2026. When launched they will be offered only to accredited investors pursuant to separate offering documents. Nothing here is an offer to sell or a solicitation of any security.
Where client assets actually sit.
Held in the client's name
Client assets are held through a third-party custodian, in the client's name and segregated from firm assets, subject to applicable regulatory requirements and final platform terms.
Built for alternatives
Private equity, private credit, real estate, capital calls, drawdowns, and illiquid holdings are supported as core capabilities, not bolt-on accommodations.
One consolidated view
A true consolidated family balance sheet: securities, private credit, real estate, alternatives, and cash — with trusts, partnerships, LLCs, and foundations aggregated in one view.
Open with vocabulary, not a portfolio.
The full platform. Public and private. Separated into the right places.
SimpleADVISORY, LLC (d/b/a SimpleWEALTH) is an SEC-registered investment adviser. SimpleCITI, SimpleADVISORY, SimpleWEALTH, and affiliated entities are separate legal entities; affiliation does not create joint liability and no entity guarantees the obligations of another. Certain entities, products, and funds are forward-looking or in development. This site is for informational purposes only and is not an offer to sell or a solicitation of any security.
